Croadz Digital uses four types of cookies: strictly necessary cookies (essential for website functionality, no consent required), analytics cookies (Google Analytics, Hotjar for performance tracking), functional cookies (remember preferences and settings), and marketing cookies (Google Ads, Facebook Pixel, LinkedIn for targeted advertising). You can manage cookie preferences through our consent banner or browser settings. Disabling marketing cookies won't affect core website functionality but may impact personalized experiences and campaign tracking.
This Cookie Policy complies with the EU ePrivacy Directive, GDPR, India's Digital Personal Data Protection Act (DPDPA), and other applicable regulations governing cookie usage and online tracking technologies. We are committed to transparency about how we collect and use data through cookies to enhance your experience and deliver effective digital marketing services.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help websites remember your preferences, track your browsing behavior, and improve your user experience.
Cookies can be:
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Cookies that remain on your device for a set period or until manually deleted
- First-Party Cookies: Set by our website directly
- Third-Party Cookies: Set by external services we use (e.g., Google Analytics, Facebook Pixel)
2. Types of Cookies We Use
We use the following categories of cookies on our website and in our marketing services:
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable basic features like page navigation, secure areas access, and session management. These cookies do not require consent under GDPR.
2.2 Performance & Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent, and any errors encountered. We use tools like:
- Google Analytics
- Google Tag Manager
- Hotjar (heatmaps and session recordings)
2.3 Functional Cookies
These cookies remember your preferences and choices (such as language, region, or login credentials) to provide a more personalized experience.
2.4 Marketing & Advertising Cookies
These cookies track your browsing activity to deliver targeted advertising and measure campaign effectiveness. We use marketing cookies from:
- Google Ads and Google Marketing Platform
- Facebook Pixel and Meta Business Suite
- LinkedIn Insight Tag
- Twitter (X) Conversion Tracking
- TikTok Pixel
- Retargeting platforms (AdRoll, Criteo)
Consent Requirement
Under GDPR and ePrivacy regulations, we require your explicit consent before using performance, functional, and marketing cookies. You can manage your preferences through our cookie consent banner or browser settings. For more information on how we protect your data, see our Privacy Policy.
3. Detailed Cookie List
Below is a comprehensive list of cookies we use:
| Cookie Name |
Provider |
Purpose |
Type |
Duration |
| _ga |
Google Analytics |
Distinguishes unique users and tracks website analytics |
Analytics |
2 years |
| _gid |
Google Analytics |
Distinguishes users for analytics |
Analytics |
24 hours |
| _fbp |
Facebook |
Tracks visitors for advertising and analytics |
Marketing |
3 months |
| _gcl_au |
Google AdSense |
Measures ad conversion performance |
Marketing |
3 months |
| __hstc |
HubSpot |
Tracks visitors and marketing attribution |
Marketing |
13 months |
| PHPSESSID |
Croadz Digital |
Maintains user session state |
Strictly Necessary |
Session |
| cookie_consent |
Croadz Digital |
Stores your cookie preferences |
Strictly Necessary |
1 year |
4. How We Use Cookies
We use cookies for the following purposes:
- Website Functionality: Enable core features like secure login, form submissions, and navigation
- Performance Monitoring: Analyze website traffic, user behavior, and identify areas for improvement
- Personalization: Remember your preferences, language settings, and customized content
- Campaign Tracking: Measure the effectiveness of our digital marketing campaigns across platforms
- Retargeting: Display relevant ads to users who have visited our website
- Conversion Tracking: Attribute leads and conversions to specific marketing channels
- A/B Testing: Test different versions of content to optimize user experience
5. Third-Party Cookies and Services
We use third-party services that may set their own cookies:
- Google Services: Analytics, Ads, Tag Manager, Search Console
- Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok
- Marketing Tools: HubSpot, Mailchimp, SEMrush, Ahrefs
- Advertising Networks: Google Display Network, AdRoll, Criteo
- Analytics Tools: Hotjar, Mixpanel, Amplitude
These third parties have their own privacy and cookie policies. We recommend reviewing their policies to understand how they collect and use your data.
6. Managing Your Cookie Preferences
You have several options to control and manage cookies:
6.1 Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner allowing you to accept or reject non-essential cookies. You can update your preferences at any time by clicking the "Cookie Settings" link in the footer.
6.2 Browser Settings
Most browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Allow only first-party cookies
- Delete cookies after each browsing session
- View and delete specific cookies
Instructions for managing cookies in popular browsers:
- Google Chrome: Settings > Privacy and Security > Cookies
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and Site Permissions
6.3 Opt-Out Tools
You can opt out of specific tracking services:
Impact of Disabling Cookies
Disabling certain cookies may affect website functionality and your user experience. Strictly necessary cookies cannot be disabled as they are essential for the website to operate.
7. Do Not Track (DNT) Signals
Some browsers offer a "Do Not Track" (DNT) option. Currently, there is no industry standard for responding to DNT signals. We do not alter our data collection practices in response to DNT signals, but we provide multiple ways to control cookies as described above.
8. Cookies in Marketing Campaigns
As a digital marketing agency, we use cookies to manage client campaigns:
- Campaign Attribution: Track which marketing channels drive conversions
- Audience Targeting: Create custom and lookalike audiences for advertising
- Retargeting: Show ads to users who visited client websites or engaged with content
- Conversion Tracking: Measure ROI and optimize campaign performance
- A/B Testing: Test different ad creatives, landing pages, and messaging
9. Data Retention
Cookie data is retained for different periods depending on the cookie type:
- Session Cookies: Deleted when you close your browser
- Analytics Cookies: Typically retained for 24 months
- Marketing Cookies: Retained for 3-12 months depending on the platform
- Preference Cookies: Retained for 12 months or until manually deleted
10. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date
- Displaying a notice on our website or through our cookie banner